Agent Skills

Design or review animated ads that explain a product through visual arguments, metaphors, and grounded proof. Produce a script ready for creative production.

Install

npx skills add https://github.com/postplusai/postplus-skills --skill cartoon-ad
SKILL.md

Cartoon Ad

Purpose

Create or audit animated ads that make the advertising argument visible. Use a coherent visual system to connect specific pressure, offer interaction, mechanism, proof, and a changed human state.

Treat cartoon as a storytelling system, not a named studio look or a requirement to be cute, childish, comedic, or metaphorical.

Choose The Mode

Create Mode

Use when the user supplies a product, software, service, community, content offer, brand brief, or rough concept and wants an animated ad direction or shot script.

Produce a Cartoon Grammar Plan, shot script, production locks and checks, one approval checkpoint, and direct production handoff after approval.

Review Mode

Use when the user supplies an existing animated ad and asks whether it fits this grammar or how it should improve.

Use $media-analysis first to obtain observable shot and audio evidence. Then return:

  • factual structure and offer first-appearance time
  • a Strong / Partial / Weak / Missing grammar audit with timecodes
  • narrative-engine and visual-argument classification
  • causal-closure gaps
  • likely complete_ad / excerpt / incomplete status
  • confirmed patterns, meaningful deviations, and precise skill or creative amendments

Do not enter production or rewrite the ad unless the user asks.

Create Workflow

1. Ground The Brief

Read the smallest useful source context first:

  • offer facts, audience, brand voice, claim boundaries, and available proof
  • provided product, persona, UI, audio, brand, or reference assets
  • prior ad analysis when explicitly relevant
  • duration, aspect ratio, model, resolution, and output preferences when supplied

Lock:

  • offer_type: physical_product | software | service | community | content
  • offer_capability
  • specific_pressure
  • desired_visible_state
  • audience
  • offer_interaction
  • proof_available
  • claim_boundaries
  • visual_medium
  • duration_and_format

Do not invent medical, physiological, comparative, ingredient, price, review-count, performance-duration, or guarantee claims.

2. Design The Cartoon Grammar

Read references/narrative-grammar.md and references/metaphor-and-proof.md.

Choose one primary narrative engine and one visual-argument mode. Produce a Cartoon Grammar Plan with exactly these fields:

  • core_human_state
  • specific_pressure
  • narrative_engine
  • offer_type
  • pressure_carrier
  • visual_argument_mode
  • visual_argument_system
  • character_system
  • camera_and_edit_grammar
  • offer_entry
  • offer_interaction
  • mechanism_trace
  • proof_plan
  • continuity_locks
  • final_state_and_close

State Claim Boundaries immediately after the plan. Do not force a metaphor, fixed shot order, character type, material style, joke, product category, or ending formula.

3. Write The Shot Script

Read references/shot-script-rubric.md and references/continuity-rules.md.

Return a shot table with exactly these columns:

time | visual | framing/composition | camera motion | action | offer/prop relationship | lighting/color | sound | speech/text | purpose

After the table, provide:

  • Continuity Locks
  • Proof Status
  • Claim Boundaries
  • Causal Closure Gate

Keep each shot concrete enough for still generation, video prompting, or animation production. Give each shot one dominant action and one causal idea.

4. Ask For Approval

Ask one concise approval question in the user's language. English default:

Does this cartoon-ad direction feel right? If yes, I will hand it directly to production.

Stop before production until the user approves.

5. Handoff On Approval

Read references/workflow-handoff.md and immediately route the locked script.

Default to $image-batch-runner first when recurring characters, locations, offers, UI, or visual systems need continuity assets. Feed approved still assets into $video-batch-runner.

Go directly to $video-batch-runner when persona, offer, scene, UI, and effect references are already stable and validated.

Do not output a separate production brief and do not ask a second generation confirmation.

Quality Bar

  • Open on specific pressure and use one coherent visual_argument_system.
  • Show plausible offer interaction, mechanism trace, and causal result behavior.
  • Treat aspirational peers as illustration, not proof; use approved proof layers.
  • End on an embodied human state and keep one main idea per shot.
  • Add exact packaging, legal, numeric, UI, and subtitle text in post.

Non-Imitation Boundary

  • Do not copy reference characters, creator identity, brand marks, exact scenes, package designs, signature jokes, or recognizable story devices.
  • Do not prompt for a named animation studio or living creator's style.
  • Translate references into generic production attributes: material, proportions, expression range, lighting, camera behavior, edit rhythm, visual argument, and proof logic.

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