---name: benchmark-to-briefdescription: Turn existing benchmark reports, pattern tables, or audience evidence into grounded campaign briefs, concepts, hooks, and test plans.metadata: postplus: familyId: media-productionfamilyName: Media and Creative Production---

Benchmark To Brief

Use When

• Turn validated benchmark research into campaign briefs, concept candidates, hook libraries, lane priorities, or test matrices.
• Use after research already exists; this is the strategy handoff between evidence and execution.

Do Not Use When

• The task is greenfield brainstorming without source evidence.
• The user needs final scripts; return a script-ready brief and send it to the human script review gate.
• The user needs visual generation; hand off to asset generation workflows after the evidence-backed brief exists.

Required Input

• Validated evidence such as benchmark reports, master tables, pattern tables, strategy tables, comment analyses, or performance findings.
• For the structured artifact, input JSON with corePromise, hookOptions, workflow, sourceFacts, and sourceBasis.

Fact Rule

Everything produced by this skill must be grounded in available evidence.

Do not invent:

• target personas with no source basis
• hooks that contradict benchmark wording
• unsupported product claims
• audience motivations not reflected in data

If evidence is incomplete, separate:

• Observed from sources
• Inference
• Open question

Default Workflow

1. Use the smallest sufficient evidence set already supplied or explicitly identified by the user.
2. Prefer structured artifacts first: final report, strategy table, pattern table, master table, then comment summaries.
3. Extract facts before proposing: winning lanes, repeated hook shells, repeated structure types, visual format tendencies, user-language patterns, and strong examples.
4. Map facts to brief fields: source artifact, benchmark ids or examples, why the pattern fits the product, and variable being tested.
5. Keep each concept narrow: one problem, one hook family, one format, one test variable.
6. Preserve benchmark language when adapting hooks unless the user asks for variant testing.
7. Return an execution object: brief, concept list, hook set, script input, or approved copy.

Judgment Flow

For every recommendation, answer:

• what problem is being cut?
• what hook shell is being reused?
• what content lane does it belong to?
• what variable is being tested?
• which source evidence supports it?
• what claim or audience motivation is only inference?

Stop Conditions

• Stop when required user intent, source evidence, or owned input artifacts are missing and guessing would change the result.

Output Shape

Common outputs:

• campaign brief
• concept candidates
• hook library
• lane prioritization
• AB test matrix

Campaign brief fields:

• objective
• priorityLanes
• personaConstraints
• approvedHookFamilies
• prohibitedDirections
• variablesToTest
• sourceBasis

Concept candidate fields:

• conceptId
• problemToCut
• hookType
• hookDraft
• targetLane
• formatType
• whyThisFits
• sourceBasis
• testVariable

Anti-Patterns

• vague ideas like "make a productivity video"
• copying benchmark content without adapting the concrete product variable
• rewriting concrete benchmark language into abstract brand claims
• treating raw research as execution-ready without a brief or concept object
• passing raw research directly into publishing

Handoff

• Return the structured output or an explicit evidence blocker. Hand off only explicit execution objects to script review, asset generation workflows, or content packaging.

Public Command Boundary

• Choose the smallest matching command or workflow from the user input and run it directly.