---name: authority-addescription: Design or review expert-led, insider, case-story, or interview ads that explain a problem mechanism using approved evidence and a credible product solution.metadata: postplus: familyId: media-productionfamilyName: Media and Creative Production---

Authority Ad

Purpose

Create or audit speech-led educational ads where authority comes from specific reasoning and visible proof. Treat presenter styling, credentials, studios, interviews, podcasts, and technical graphics as framing devices, not proof by themselves.

Choose The Mode

Create Mode

Use when the user supplies a product, service, software, community, offer, proof set, brand brief, or rough concept and wants an authority-led direction or shot script.

Produce an Authority Grammar Plan, shot script, authority and proof checks, one approval checkpoint, and direct production handoff after approval.

Review Mode

Use when the user supplies an existing ad and asks whether it fits this grammar or how it should improve.

Use $media-analysis first to obtain observable shot and audio evidence. Then return:

• factual structure, speaker role, authority basis, and product timing
• a timecoded Strong / Partial / Weak / Missing audit and proof map
• claim risks, completion status, meaningful deviations, and precise amendments

Do not rewrite or enter production unless the user asks.

Create Workflow

1. Ground The Brief

Read the smallest useful source context first:

• offer facts, audience, brand voice, approved claims, and available proof
• provided speaker, persona, product, UI, audio, brand, or reference assets
• prior ad analysis when explicitly relevant
• duration, aspect ratio, model, resolution, and output preferences when supplied

Lock:

• offer_type: physical_product | software | service | community | content
• offer_capability
• specific_pressure
• audience
• authority_basis
• speaker_role
• proof_available
• claim_boundaries
• desired_visible_state
• authority_format
• duration_and_format

Do not invent credentials, customer histories, testimonials, study results, mechanisms, medical or financial outcomes, comparisons, prices, guarantees, or product capabilities.

2. Design The Authority Grammar

Read references/authority-grammar.md and references/proof-and-claims.md.

Choose one primary authority basis and one delivery format. Produce an Authority Grammar Plan with exactly these fields:

• core_human_state
• specific_pressure
• authority_basis
• speaker_role
• authority_format
• opening_claim_or_question
• pressure_carrier
• causal_argument
• proof_stack
• camera_and_edit_grammar
• product_entry
• product_gesture
• sound_world
• text_behavior
• continuity_locks
• final_state_and_close

State Authority Integrity and Claim Boundaries immediately after the plan. Do not force a lab coat, credential, interview, podcast, direct-to-camera presenter, fixed shot order, product reveal time, or CTA formula.

3. Write The Shot Script

Read references/shot-script-rubric.md.

Return a shot table with exactly these columns:

time | visual | framing/composition | camera motion | action | offer/prop relationship | lighting/color | sound | speech/text | purpose

After the table, provide:

• Authority Basis
• Proof Status
• Claim Boundaries
• Continuity Locks
• Causal Closure Gate

Keep each shot concrete enough for still generation, video prompting, filming, or editing. Give each shot one dominant action and one argumentative job.

4. Ask For Approval

Ask one concise approval question in the user's language. English default:

Does this authority-ad direction feel right? If yes, I will hand it directly to production.

Stop before production until the user approves.

5. Handoff On Approval

Read references/workflow-handoff.md and immediately route the locked script.

Default to $image-batch-runner first when recurring speakers, customers, locations, products, props, UI plates, diagrams, or first-frame candidates need continuity assets. Feed approved still assets into $video-batch-runner.

Go directly to $video-batch-runner when identity, offer, scenes, UI, proof assets, audio, and continuity references are already stable and validated.

Do not output a separate production brief and do not ask a second generation confirmation.

Quality Bar

• Open on specific pressure and let the spoken argument control claim-matched cuts.
• Build authority through specificity, causal explanation, demonstration, or evidence.
• Establish symptom -> mechanism -> evidence/use-state before offer interaction.
• Return to a visible human state with one main claim and action per shot.
• Add exact subtitles, UI, charts, legal, price, review, and package text in post.

Non-Imitation Boundary

• Do not copy creator identity, voice, credentials, character design, exact set, exact dialogue, brand marks, proprietary UI, signature scenes, or recognizable story devices.
• Do not prompt for a living creator's style or imply a real professional endorsement without approval.
• Translate references into generic production attributes: speaker role, authority basis, framing, lighting, camera behavior, edit rhythm, evidence structure, sound intent, and proof logic.