Marketing
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competitive-intel-watchdeanpetersScheduled delta monitoring against a prior competitive snapshot. Use when tracking competitors on a cadence: material shifts only, cited evidence, battle-card update flags, runs unattended.dbs-content-valuedontbesilent2025评估发布前或低流量内容会吸引谁、开头能否留人，以及流量和商业价值。适用于整体内容表现判断；不负责传播机制解读、整篇逐句改稿或短视频开头代写。social-media-trends-researchdrshailesh88Programmatic social media and marketing research using free tools: pytrends (Google Trends), yars (Reddit without API keys), and Perplexity MCP (Twitter/TikTok/Web). Use when finding trending topics in a niche, tracking keyword velocity and volume, monitoring Reddit discussions, discovering what's going viral, or researching content opportunities before writing. Zero-cost research stack with built-in rate limiting. Complements content-marketing-social-listening skill with executable code.meta-ad-creative-generationeachlabsGenerate Meta (Facebook & Instagram) ad creatives using each::sense AI. Create feed ads, stories, reels, carousel images, and video ads optimized for Meta's ad formats and best practices.coverage-trackerelvisunRun a Google Alerts-style keyword coverage tracker. Uses news-search for recent keyword queries, lets the LLM dedupe and classify real features versus junk, stores decisions in SQLite, and alerts only on new real coverage.coverage-tracker-setupelvisunSet up a lightweight Google Alerts-style coverage tracker for any number of keywords. Creates a tracker config with each keyword and what it actually means, then hands recurrence to the user's agent harness.fact-checkelvisunExtract factual claims from PR copy, verify each claim independently, attach concrete citations, and warn when certainty is low. Runs each claim through proven newsroom verification methods (lateral reading, source-tier climbing, provenance pillars, triangulation, calibrated rating) and puts the burden of proof on the speaker. Use before a pitch, press release, reactive comment, DM, or other journalist-facing draft is trusted or sent.find-journalistselvisunBuild a researched, fit-checked journalist list for a specific PR campaign. Prefer Medialyst's asynchronous media-list research workflow when available, with explicit approval before credit spend; otherwise produce a best-effort local list without guessed contacts.journalist-fit-checkelvisunGate a pitch against one journalist at a time. Runs the pair through proven media-relations checks (last-10-bylines audit, 90-day topic sweep, beat-vs-angle-vs-one-off, the 5 forms of journalism, source-mirror, stated-preferences, database triangulation) and returns fit, soft-fit, no-fit, or unknown with a real recent anchor and specific edits.meanest-editorelvisunRoast a pitch or press release with the eye of a veteran PR director. Honest, sharp, constructive — never cruel for its own sake.newsjack-detectorelvisunMonitor current news and reaction signals, then decide which are credible newsjacking opportunities for a client. Uses the local monitoring engine for evidence, but the skill owns PR judgment, brand safety, standing, decay, angle fit, and handoff.newsjack-monitor-setupelvisunSet up a newsjack monitoring profile for a company so newsjack-detector can run on a schedule. Guides the user through company standing, topics, competitors, proof assets, spokespeople, RSS feed selection, optional X trend monitoring, and optional Slack delivery.newsjack-triageelvisunConsolidate freshness-gated newsjack signals and route them by client standing before angle generation. Collapses any remaining same-story duplicates, decides strong/partial/none standing with a journalist-shape sanity check, and sorts each story into pitch_ready, big_story (always-surfaced suggestion), or watch. Never writes angles or pitches, and never drops a fresh big story.newsworthiness-checkelvisunScore whether a news event is worth newsjacking, or whether a user's pitch idea is actually newsworthy to journalists. Uses calibrated anchors, hard anti-inflation rules, standing checks, timing windows, and brand-safety kill switches.pr-calendarelvisunTurn the Medialyst PR calendar feed into a brand-specific, lead-time-aware plan. Pull source-backed upcoming moments, keep only the few a brand has real standing to own, schedule backward from the event date, screen out tone-deaf hooks, and hand selected moments to angle and journalist prep ahead of time. The planned twin of newsjack-detector's reactive monitoring.pr-strategistelvisunOpinionated startup-PR strategist that helps founders figure out audience, positioning, news pegs, and drumbeat before any tactical PR. Refuses outlet-naming-before-audience, mass blasts, vanity metrics, and premature agency spend.reactive-commentelvisunTriage inbound journalist source queries and draft a response only when the user's expertise is a real fit. Runs each query through proven source-request lenses (4-gate fit triage, credential-standing test, deadline read, BLUF/inverted-pyramid drafting), kills weak fits, asks for missing proof, and never auto-sends.relevance-coarse-filterelvisunCheap, high-recall first-pass filter that removes obvious junk from a detector candidate pool before expensive story-origin research and PR judgment. Decides keep, monitor_only, or reject — never ranks, writes angles, verifies dates, or decides whether to pitch.story-origin-checkelvisunRecover the first public timestamp and canonical major coverage for a newsjacking signal, then decide whether newer coverage is the same story, a different story, or a materially new development.seo-reportevery-appWrite and save an OpenSEO report as one self-contained HTML page. Use when a skill has finished its research, and whenever the user asks for a report, check-in, or summary, or names a report template.ce-promoteeveryincDraft launch or promotion copy for a shipped feature.lead-generationexa-labsGenerate enriched lead lists using Exa Agent. Finds companies matching an ICP, enriches with signals/news/scores, and outputs CSV. Use when generating leads, building prospect lists, finding companies to sell to, doing outbound research, or ICP-based company discovery. Triggers on "leads", "lead gen", "prospect list", "find companies", "ICP", "outbound list".startup-positioningferdinandobonsMarket positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we positiocanghe-post-to-wechatfreestyleflyPosts content to WeChat Official Account (微信公众号) via API or Chrome CDP. Supports article posting (文章) with HTML, markdown, or plain text input, and image-text posting (贴图, formerly 图文) with multiple images. Use when user mentions "发布公众号", "post to wechat", "微信公众号", or "贴图/图文/文章".canghe-post-to-xfreestyleflyPosts content and articles to X (Twitter). Supports regular posts with images/videos and X Articles (long-form Markdown). Uses real Chrome with CDP to bypass anti-automation. Use when user asks to "post to X", "tweet", "publish to Twitter", or "share on X".100m-leadsgetagentsealBuilds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100. Use when designing customer acquisition, scaling advertising, choosing marketing channels for revenue stage, building referral programs, or fixing low lead flow. Covers lead magnets, LTGP:CAC math, More Better New scaling, and Lead Getters (referrals, employees, agencies, affiliates).100m-offersgetagentsealDesigns irresistible Grand Slam Offers using Alex Hormozi's value equation, obstacle-solution mapping, value-cost trim/stack, and offer-naming patterns. Use when fixing low conversion rates, packaging products, pricing services, designing high-converting offers, or when prospects browse but don't buy. Covers value stacking, guarantees, scarcity, urgency, and pricing psychology for validated markets.influencegetagentsealCialdini's seven principles of compliance (the classic six — reciprocation, commitment-consistency, social proof, liking, authority, scarcity — plus Unity, added 2016) and Pre-Suasion. Use when crafting ethical persuasion (marketing, sales, negotiation), defending against manipulation, or designing systems that need cooperation. Includes replication-crisis caveats and known factual corrections (Bickman parking-meter numbers, Hofling modern replication, Drive Carefully condition disambiguation, Gobviously-awesomegetagentsealApril Dunford's 10-step positioning methodology for B2B tech products. Use when customers don't understand the product, sales cycles are long because reps must "explain it," prospects compare you to wrong competitors, or you face price pressure despite a good product. Covers competitive alternatives, unique attributes, value themes, target market characteristics, market category (Head to Head / Big Fish Small Pond / New Game), and trend layering.storybrandgetagentsealApplies the StoryBrand SB7 Framework from Building a StoryBrand by Donald Miller. Use when writing website copy, crafting brand messaging, creating marketing materials, building sales funnels, or designing email campaigns. The SB7 Framework positions the customer as the hero and the brand as the guide across 7 story elements. Triggers include 'how should we write our website', 'our messaging is confusing', 'customers don't understand what we do', 'how do I write a tagline', 'what should our hometractiongetagentsealApplies the Bullseye Framework from Traction by Gabriel Weinberg and Justin Mares. Use when choosing growth channels, testing customer acquisition strategies, or deciding where to spend marketing effort. Covers all 19 traction channels with selection methodology, testing protocol, and phase-matched channel advice. Triggers include 'how do we get customers', 'which marketing channel should we use', 'we have a product but no users', 'our growth has stalled', 'should we do content marketing or paidlinkedin-post-formattergithubFormat and draft compelling LinkedIn posts using Unicode bold/italic styling, visual separators, structured sections, and engagement-optimized patterns. USE FOR: draft LinkedIn post, format text for LinkedIn, create social media post, write thought leadership post, convert content to LinkedIn format, LinkedIn carousel text, Unicode bold italic formatting.cold-outreachgtmagentsMaster cold email, LinkedIn, and first-touch prospect outreach. Use when crafting outbound sequences, social touches, or follow-ups that must earn fast responses.toutiao-publisherguanyangPublish or prepare articles for Toutiao/头条号, check or restore shared login state, fill Markdown drafts with inline images and covers, and optionally complete final publishing. Use for requests such as 发布到头条、检查头条登录、填充头条草稿、上传图文、人工审核 or explicitly authorized automatic publishing.persuasion-principlesguia-matthieuMaster Robert Cialdini's 6 (+1) Principles of Persuasion from \"Influence: The Psychology of Persuasion\" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programscold-emailhumanizeraiWrite cold emails that get replies using proven frameworks (AIDA, PAS, BAB). Enforces best practices like 50-125 word limit and personalized openers.follow-uphumanizeraiWrite follow-up emails that re-engage without being annoying. Uses proven psychology for follow-up sequences. 42% of replies come from follow-ups.seoiannuttallUse and read this skill immediately if the user request is in any way related to SEO or a site's organic search or AI search presence. That includes site audits, rankings, keyword research, competitors, backlinks, click or traffic changes, indexing problems, crawling, redirects, sitemaps, metadata, structured data, Core Web Vitals, internal links, content opportunities, programmatic SEO, local search, Search Console, Google Analytics or Clicky questions, Google update impact, llms.txt, AI searchai-social-media-contentinference-shCreate AI-powered social media content for TikTok, Instagram, YouTube, Twitter/X. Generate: images, videos, reels, shorts, thumbnails, captions, hashtags. Tools: FLUX, Veo, Seedance, Wan, Kokoro TTS, Claude for copywriting. Use for: content creators, social media managers, influencers, brands. Triggers: social media content, tiktok, instagram reels, youtube shorts, twitter post, content creator, ai influencer, social content, reels, shorts, viral content, thumbnail generator, caption generator, content-repurposinginference-shContent atomization — turn one piece of content into many formats. Covers blog-to-thread, blog-to-carousel, podcast-to-blog, video-to-quotes, and more. Use for: content marketing, social media, multi-platform distribution, content strategy. Triggers: content repurposing, repurpose content, content atomization, content recycling, one to many content, multi platform content, cross post, adapt content, reformat content, blog to thread, blog to video, podcast to blog, content multiplicationcustomer-personainference-shResearch-backed customer persona creation with market data and avatar generation. Covers demographics, psychographics, jobs-to-be-done, journey mapping, and anti-personas. Use for: marketing strategy, product development, UX research, sales enablement, content strategy. Triggers: customer persona, buyer persona, user persona, target audience, ideal customer, customer profile, audience research, user research, icp, ideal customer profile, target market, customer avatar, audience personaemail-designinference-shEmail marketing design with layout patterns, subject line formulas, and deliverability rules. Covers welcome sequences, promotional emails, transactional templates, and mobile optimization. Use for: email marketing, newsletter design, drip campaigns, email templates, transactional emails. Triggers: email design, email template, email marketing, newsletter design, email layout, email campaign, drip campaign, welcome email, promotional email, transactional email, email subject line, email header ilinkedin-contentinference-shLinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growthseo-content-briefinference-shSEO content brief creation with keyword research, search intent analysis, and content structure. Covers SERP analysis, heading hierarchy, word count targets, and internal linking strategy. Use for: content briefs, SEO writing, blog strategy, content planning, keyword targeting. Triggers: seo content brief, content brief, seo brief, keyword research, search intent, content strategy, blog brief, seo writing, content planning, keyword targeting, serp analysis, content outline, seo article, blog seosocial-media-carouselinference-shMulti-slide carousel design for Instagram, LinkedIn, and Twitter/X with layout rules and hooks. Covers slide structure, text hierarchy, swipe psychology, and platform-specific specs. Use for: carousel posts, Instagram carousels, LinkedIn carousels, slide posts, educational content. Triggers: carousel, instagram carousel, linkedin carousel, slide post, carousel design, swipe post, multi-image post, carousel template, educational carousel, carousel content, instagram slides, linkedin slidesastro-seojdevalkAudits and improves SEO for Astro sites. Use when the user asks to audit, set up, or improve SEO on an Astro site, or mentions head metadata, structured data, JSON-LD, sitemaps, IndexNow, Open Graph images, schema endpoints, NLWeb, hreflang, or search engine indexing in an Astro project. Produces drop-in code routed through `@jdevalk/astro-seo-graph` and chains into `metadata-check` for generated SEO strings.seo-auditjeffli1993An SEO agent skill for quick, lightweight, default single-page SEO audits. Performs basic on-page and site-level checks and outputs a structured basic SEO audit report. Use when the user asks for "SEO audit", "SEO check", "check my page SEO", "page analysis", or wants a first-pass review of a URL. If the user requests "deep audit", "full report", "technical SEO audit", or "advanced SEO", use seo-audit-full instead.seo-audit-fulljeffli1993Advanced full SEO audit skill. Runs its own full workflow from local scripts, including the basic SEO checks plus PageSpeed, social metadata, and advanced review modules when available.product-showcasejezwebGenerate a comprehensive marketing website for a web app — multi-page with real screenshots, animated GIF walkthroughs, feature deep-dives, and workflow demonstrations. Browses the running app, captures screens and sequences, and produces a deployable site that actually teaches people what the product does. Especially useful for complex or agentic apps that are hard to explain. Triggers: 'showcase site', 'product page', 'show off the app', 'marketing site', 'demo site', 'product showcase', 'explbook-marketingjwyniaDiagnose book marketing copy problems and generate platform-optimized blurbs, descriptions, taglines, and query pitches. Use when marketing copy feels weak, when descriptions aren't converting, or when starting marketing from scratch.