Marketing
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asb-carol-defineasmartbearFacilitates the final step of a proven ideal-customer (ICP) method: synthesizing the working files — strengths and weaknesses, honed keystones, deal-breakers, and inciting events — into CAROL.md, the crisp definition of the ideal customer. The definition leads the file, behavioral and attitudinal, never demographic unless genuinely determinative; every marker must clear the bar that Marketing can target it, Sales can qualify against it, and Product can build features to thrill it. Brief referencasb-carol-inciting-eventsasmartbearFacilitates the fifth step of a proven ideal-customer (ICP) method: mapping inciting events — the specific trigger moments that move a perfect-fit customer from could-buy-someday to buying-today. Takes a keystones file (K1, K2, … with market segments) and, when available, customer-interview findings; walks the keystones one at a time, harvesting real trigger stories from interview evidence (marked observed) and working backward through brainstorm lenses — crises, seasonal cycles, strategic windoasb-carol-keystonesasmartbearFacilitates the third step of a proven ideal-customer (ICP) method: refining classified strengths into keystones — the specific characteristics, behaviors, or circumstances that make a customer NEED an extreme version of a strength, badly enough to drive the purchase alone. Takes a strengths chart (S1, S2, … — file or pasted), walks the strengths one at a time asking who requires an extreme version of each, gates every candidate on naming a real market segment that typifies it (no segment = tablasb-carol-observationsasmartbearFacilitates the first step of a proven ideal-customer (ICP) method: gathering raw, honest, specific observations about what a company and product actually are — before any judgment about strengths or weaknesses. Walks the user through twelve unsparing question categories (what customers praise, the complaint with no defense, what separates your most profitable customers, and more) — or processes a team's write-storm notes one observation at a time — and records the results in OBSERVATIONS.md (nuasb-needs-stackasmartbearBuilds a customer Needs Stack — the ladder in which every need is a means to the end one level up (buy infrastructure → set up a WordPress site → have a personal website → get a book deal). Anchors the level the user's product satisfies, phrased as the customer's own goal in the customer's own words, then walks downward (the steps the product makes obsolete) and upward (what the customer really wants), crystallizing every level — specific wording, a true means-to-an-end link, named real-world ocasb-positioningasmartbearConverts marketing copy — headlines, ads, homepage claims, pitches, positioning statements — into value-first, vivid language: reframes save-time/save-money pitches as create-more-value pitches in the currency the customer measures value, fits each claim to the right level of the customer's needs (features at your level, the promise one level up, aspirations referenced but never promised, obviated steps bragged about), keeps every claim consistent with the declared pricing strategy (More for Morseo-best-practicesasyrafhussinSEO patterns, conventions, and audit for web applications. Use when implementing meta tags, structured data, Core Web Vitals, sitemaps, Open Graph, auditing SEO, or optimizing pages for search engines. Triggers on "audit SEO", "check SEO", "review SEO", or tasks involving search optimization, schema markup, or social sharing meta tags.xiaohongshu-skillsautoclaw-cc小红书自动化技能集合。支持认证登录、内容发布、搜索发现、社交互动、复合运营。 当用户要求操作小红书（发布、搜索、评论、登录、分析、点赞、收藏）时触发。youtube-uploaderaviz85Upload videos to YouTube with title, description, tags. Use for: youtube upload, publish video, share on youtube.brand-strategistborgheiBrand strategy covering positioning, identity, brand architecture, messaging frameworks, and governance. Use when developing brand positioning, creating messaging frameworks, auditing brand health, or building brand architecture.growth-marketerborgheiGrowth marketing covering experimentation, funnel optimization, acquisition channels, retention, and viral growth. Use when designing A/B experiments, optimizing AARRR funnel stages, or prioritizing channels by CAC and LTV.tiktok-researchbradautomatesResearch high-performing TikTok videos from tracked accounts using Apify's TikTok Scraper. Identifies outlier content, analyzes top 5 videos with AI, and generates reports with actionable hook formulas. Use when asked to: - Find trending TikTok content in a niche - Research what's performing on TikTok - Identify high-performing video patterns - Analyze competitors' TikTok content - Generate content ideas from TikTok trends - Run TikTok research - Find viral TikToks - Analyze hooks and content stvideo-content-analyzerbradautomatesAnalyze short-form videos with Gemini AI to extract hooks, content structure, and replicable patterns. Supports Instagram Reels, TikTok, and YouTube Shorts. Use when asked to: - Analyze video content for hooks and structure - Extract replicable formulas from viral videos - Understand why a video performed well - Get AI analysis of video content patterns Triggers: "analyze videos", "extract hooks", "video analysis", "analyze reels", "what makes this video work", "hook analysis", "content structurcase-study-builderbrianrwagnerTurn client wins into formatted case studies for proposals, social proof, and sales conversations. Use when someone needs to document results, build credibility, or create reusable proof assets.cold-outreach-sequencebrianrwagnerBuild personalized cold outreach sequences for LinkedIn and email. Use when someone needs to reach prospects, warm up cold leads, or build a systematic outreach engine. Covers research, connection requests, follow-ups, and conversion.content-idea-generatorbrianrwagnerGenerate content ideas rooted in positioning. Use when someone needs "content ideas," "what should I post," "blog topics," "LinkedIn ideas," or is stuck on what to create.homepage-auditbrianrwagnerFull conversion audit for any homepage or landing page. Use when someone asks to "review my homepage," "audit my landing page," "why isn't my page converting," "check my website," or wants feedback on their marketing page. Requires URL or screenshot before proceeding.linkedin-authority-builderbrianrwagnerBuild a LinkedIn content system for thought leadership. Use when someone needs to establish authority, attract inbound leads, or build a consistent content presence. Covers positioning, content pillars, formats, and posting rhythm.linkedin-profile-optimizerbrianrwagnerAudit and rewrite your LinkedIn profile to attract the right people. Scores each section, rewrites headline and about copy, and includes an AI visibility checklist so you show up in ChatGPT, Perplexity, and Claude search. Use when someone says "optimize my LinkedIn," "LinkedIn profile help," "rewrite my about section," or "how do I show up in AI search.marketing-principlesbrianrwagnerApply timeless marketing and business principles to any problem. Use when someone needs strategic thinking, wants to evaluate a marketing decision, needs a framework for a tough choice, or mentions "first principles," "should I do X," "what would work here," or wants to think through a marketing problem systematically.positioning-basicsbrianrwagnerHelp founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.reddit-insightsbrianrwagnerSearch and analyze Reddit content using semantic AI search via reddit-insights.com MCP server. Use when you need to: (1) Find user pain points and frustrations for product ideas, (2) Discover niche markets or underserved needs, (3) Research what people really think about products/topics, (4) Find content inspiration from real discussions, (5) Analyze sentiment and trends on Reddit, (6) Validate business ideas with real user feedback. Triggers: reddit search, find pain points, market research, uscompetitor-analysisbrowserbaseCompetitor research and intelligence skill. Takes a user's company (with optional seed competitor URLs), auto-discovers additional competitors via Browserbase Search API, deeply researches each using a 4-lane pattern (marketing surface, external signal, public benchmarks, strategic diff vs the user's company), and compiles the results into an HTML report with four views: overview, per-competitor deep dive, side-by-side feature/pricing matrix, and a chronological mentions feed (news, reviews, socsubscription-app-revenuecap-goRevenue playbook for getting a mobile or web subscription app from zero to early MRR. Use when users ask how to make revenue, reach $1K MRR, monetize an app, get first users, improve ASO, plan TikTok/Reels/Shorts or Reddit acquisition, design a paywall, choose freemium vs trial, price subscriptions, reduce churn, or build a simple growth loop for an app.analytics-dashboardcharlie947Turn a LinkedIn Analytics export into an interactive dark-themed React dashboard plus a written strategic analysis with 5 data-backed content recommendations. Reads every sheet in the export, builds charts for engagement trend, follower growth, post performance scatter, day-of-week heatmap, and audience breakdown. Use this skill whenever the user says "analyse my linkedin", "linkedin analytics", "build my dashboard", "review my performance", or uploads a LinkedIn Analytics export file. Requires content-matrixcharlie947Generate 24 to 40 LinkedIn post ideas in a single table by pairing the user's content pillars with 8 proven content formats. Based on the Justin Welsh content matrix. Use this skill whenever the user says "give me post ideas", "content matrix", "what should I post about", "generate post ideas", "content ideation", or "map out my content for the month". Pulls from about-me.md and voice.md if they exist, otherwise asks for pillars and context.hook-generatorcharlie947Generate 6 clickbait-style LinkedIn hook variations for any topic. Two-line hooks built on the formula: a 40-char opening line, a 40-char bold contrast line. Uses supplied numbers and genuine first-person experience when available. Use this skill whenever the user says "write me hooks", "hook ideas", "generate hooks", "I need a hook for a post about...", or pastes a topic and asks for openers. Fast output, no preamble.niche-researchcharlie947Surface the 20 most relevant stories in a niche from the last 7 days using available live research tools. Verified dates, real links, shareable angles. Use available browser or web search tools to inspect dated source material. Use this skill whenever the user says "research my niche", "what's trending", "find stories", "this week's news", "content research", or drops a niche and asks what's happening in it. Requires live source access for current research.pinned-commentcharlie947Write deadpan LinkedIn pinned comments AND matching image generation prompts in the user’s voice. Use when the user asks for a pinned comment, pin comment, or first comment for a LinkedIn post. ALWAYS produce the image prompt FIRST, then caption it with the 4-line comment. Output both together unless told otherwise.post-scorercharlie947Score a LinkedIn post using real performance data. Pulls the user's own post history via Apify (or uses cached data) to identify what actually performs, then scores the draft against those patterns. Use this skill whenever the user says "score my post", "review my post", "rate this post", "give me feedback", "how good is this post", or pastes a LinkedIn post and asks for critique. Separates historical comparisons from an explicitly labelled editorial-only fallback. Designed for live scoring at eprofile-optimizercharlie947Rebuild a LinkedIn profile for maximum conversions. Produces new headline options, about section, experience section, featured section strategy, and 4 image generation prompts (banner, profile picture, 2 featured tiles). Use this skill whenever the user says "optimize my profile", "fix my LinkedIn", "rewrite my headline", "profile review", "LinkedIn audit", "rebuild my profile", or wants help with any part of their LinkedIn profile. Also trigger when the user uploads a LinkedIn profile PDF or scquote-postcharlie947Two-step workflow for creating quote posts on LinkedIn. The assistant drafts original short quotes to accompany a caption, then produces a Gemini prompt that recreates a reference image with the chosen quote baked in. Use this skill whenever the user says "quote post", "quote graphic", "motivational post", "build me a quote", or wants a low-effort high-engagement LinkedIn graphic. Optimised for LinkedIn's employee and early-career audience, which skews toward motivational content.vibe-prospectingclineFind company & contact data. Turn your agent into a prospecting platform. Get contact information, roles, tech stack, business events, website changes, intent data. Build lead lists, research prospects, identify talent. 150M+ companies, 800M+ professionals, 50+ data sources.xhs-note-creatorcomeonzhj小红书笔记素材创作技能。当用户需要创建小红书笔记素材时使用这个技能。技能包含：根据用户的需求和提供的资料，撰写小红书笔记内容（标题+正文），生成图片卡片（封面+正文卡片），以及发布小红书笔记。支持 8 种精美排版主题和 4 种智能分页模式。competitive-ads-extractorcomposio-communityExtracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.lead-research-assistantcomposio-communityIdentifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.raffle-winner-pickercomposio-communityPicks random winners from lists, spreadsheets, or Google Sheets for giveaways, raffles, and contests. Ensures fair, unbiased selection with transparency.email-enrichmentcrustdataEnrich a list of email addresses to find the person behind each one (email to person profile). Uses a six-phase waterfall over the Crustdata Code Mode MCP, calling these tools inside execute() scripts: company_identify, person_enrich (business_emails) / batch_person_identify, person_search (name+company and name-only strategies), web_search_live, web_enrich_live. Handles verification, progress saving, and resume. Trigger on: "enrich these emails", "who are these people", "find info for these emaapp-store-optimizationdavila7Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Storecontent-creatordavila7Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy.copywritingdavila7When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.executing-marketing-campaignsdavila7Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement.google-analyticsdavila7Analyze Google Analytics data, review website performance metrics, identify traffic patterns, and suggest data-driven improvements. Use when the user asks about analytics, website metrics, traffic analysis, conversion rates, user behavior, or performance optimization.marketing-demand-acquisitiondavila7Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO strategies, establishing partnerships, or when user mentions demand gen, paid ads, LinkedIn ads, Google ads, CAC, acquisition, lead generation, or pipeline generation.marketing-ideasdavila7When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.marketing-psychologydavila7When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.seodavila7Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization".seo-auditdavila7When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.seo-fundamentalsdavila7SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.SEO Optimizerdavila7Search Engine Optimization specialist for content strategy, technical SEO, keyword research, and ranking improvements. Use when optimizing website content, improving search rankings, conducting keyword analysis, or implementing SEO best practices. Expert in on-page SEO, meta tags, schema markup, and Core Web Vitals.