Marketing
1,311 skills.
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rating-prompt-strategyappeeky2.2KWhen the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.visual-contentkostja942.2KWhen the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts.competitor-trackingappeeky2.2KWhen the user wants to monitor competitor apps on an ongoing basis — tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the user mentions "competitor monitoring", "track competitors", "competitor alert", "competitor changed their title", "watch a competitor app", "competitor weekly report", "competitive intelligence", or "what changed in competitor's listing". For a one-time deep competitive analysis, see competitor-analysis. For market-wide casc-metricsappeeky2.2KWhen the user wants to analyze their own app's actual performance data from App Store Connect — real downloads, revenue, IAP, subscriptions, trials, or country breakdowns synced via Appeeky Connect. Use when the user asks about "my downloads", "my revenue", "how is my app performing", "ASC data", "sales and trends", "my subscription numbers", "App Store Connect metrics", or wants to compare periods or top markets. For third-party app estimates, see app-analytics. For subscription analytics depthin-app-eventsappeeky2.2KWhen the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page. Use when the user mentions "in-app event", "App Store event", "event card", "Today tab", "live event", "challenge", "game event", "seasonal event card", or wants visibility beyond organic search. For general ASO, see aso-audit. For seasonal keyword strategy, see seasonal-aso.entity-seokostja942.2KWhen the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO," "entity optimization," "Knowledge Graph," "Knowledge Panel," "entity signals," "brand entity," "entity linking," "entity relationships," or "entity-first content." For structured data, use schema-markup.nextjs-seolaguagu2.2KNext.js App Router SEO optimization and auditing. Use when implementing or fixing SEO in a Next.js app — metadata and generateMetadata, viewport/themeColor, Open Graph and og/twitter images (file conventions + ImageResponse), web app manifest, favicons/icons, sitemap.xml, robots.txt, canonical URLs, hreflang/i18n alternates, JSON-LD structured data and rich results, Core Web Vitals (LCP/INP/CLS), AI search/GEO and AI crawler rules (GPTBot, OAI-SearchBot), or diagnosing Google indexing problems (seasonal-asoappeeky2.2KWhen the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, press-and-prappeeky2.1KWhen the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For laundiagnose-seocalm-north2.1KStructured diagnostic for technical SEO problems. Use when the user asks about crawl issues, indexation problems, why pages aren't being indexed, robots.txt questions, canonical errors, sitemap issues, rendering problems, or general technical SEO troubleshooting. For Core Web Vitals and page speed, see audit-speed.app-clipsappeeky2.1KWhen the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.beat-competitorscalm-north2.1KTurn competitor SEO data into a prioritized attack plan. Use when the user asks about competitor analysis, competitive gaps, how to outrank competitors, what competitors rank for, keyword overlap, or competitive positioning strategy. For building content to fill gaps, see brief and build-clusters.migrate-sitecalm-north2.1KGuide a website migration without losing rankings — domain moves, CMS switches, URL restructures, HTTP to HTTPS, or redesigns. Use when the user asks about site migration, domain change, CMS migration, URL restructure, redesign SEO impact, redirect mapping, or how to move a site safely.programmatic-seokostja942.1KWhen the user wants to create SEO pages at scale using templates and data—including AI-assisted, grounded copy for per-URL differentiation (vs rigid mail-merge templates). Also use when the user mentions "programmatic SEO," "programmatic SEO pages," "template pages," "scale content," "location pages," "city pages," "comparison pages at scale," "X vs Y pages," "integration pages," "pages from data," "automated landing pages," or "programmatic landing pages." Uses a playbook matrix aligned to skilmeta-adskostja942.1KWhen the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.build-clusterscalm-north2.1KBuild a topical authority cluster from a seed keyword or topic. Use when the user asks about topic clusters, content silos, pillar pages, topical authority, content architecture, or how to structure content around a theme. For finding the right keywords, see find-keywords. For writing individual pieces, see brief.recover-contentcalm-north2.1KDiagnose and reverse traffic loss on existing pages. Use when the user asks about content decay, pages losing traffic, declining rankings, traffic drops, why a page stopped ranking, content refresh strategy, or when to consolidate vs redirect old content. For creating new content, see brief.measureghaida2.1KDefines and tracks UX success through metrics, measurement frameworks, and experimentation. Part of the Intent design strategy system. Connects design decisions to observable evidence — did the thing we built actually help? Guards against measurement becoming manipulation. Trigger when: defining success metrics, designing A/B tests, building measurement frameworks, analyzing funnels, reviewing metric dashboards, questioning whether the right things are being measured, or when someone says "how dpositioning-workshopdeanpeters2KRun a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.fix-linkingcalm-north2KDesign or audit internal link structure for a website. Use when the user asks about internal linking, link architecture, orphan pages, PageRank flow, anchor text, site structure, silo architecture, or why pages aren't ranking despite good content. For external link building, see build-links.content-calendar-smsblacktwist2KWhen the user wants to plan a posting schedule, create a content calendar, or organize when and what to post. Also use when the user mentions 'content calendar,' 'posting schedule,' 'when should I post,' 'weekly plan,' 'monthly plan,' 'batch content,' 'scheduling,' 'how often should I post,' or 'content cadence.' For deciding what topics to cover, see content-strategy-sms. For writing the actual posts, see post-writer-sms.event-prospectingbrowserbase2KEvent prospecting skill. Takes a conference / event speakers URL, extracts the people, filters their companies against the user's ICP, then deep-researches only the speakers at ICP-fit companies. Outputs a person-first HTML report where each card answers "why should the AE talk to this person?" with all public links and a one-click DM opener. Use when the user wants to: (1) find leads at a specific conference, (2) prep for an event, (3) research event speakers, (4) build a target list from a spoacquisition-channel-advisordeanpeters2KEvaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.target-serpcalm-north2KIdentify and capture SERP features for target keywords — featured snippets, People Also Ask boxes, knowledge panels, and rich results. Use when the user asks about featured snippets, position zero, PAA optimization, rich results, schema markup for SERP features, or how to get more SERP real estate.firecrawl-lead-genfirecrawl2KGenerate structured lead lists from prospect databases and web directories with Firecrawl browser. Use for finding prospects by role, company type, industry, stage, location, technologies, or other criteria and exporting CRM-ready JSON or CSV.firecrawl-seo-auditfirecrawl2KAudit a website's SEO with Firecrawl. Use when the user asks for an SEO audit, metadata and heading review, sitemap/site-structure analysis, keyword opportunities, competitor SERP comparison, or prioritized search optimization recommendations.hermes-tweetwshobson1.9KInstall and operate Hermes Tweet, a Hermes Agent plugin for X/Twitter research, timeline reading, tweet analysis, and approval-gated private or state-changing operations. Use this skill when installing Hermes Tweet, researching X/Twitter accounts, monitoring launch signals, investigating mentions, auditing giveaways, or preparing gated X operations. Use proactively when a Hermes Agent workflow needs current X/Twitter context. Requires XQUIK_API_KEY for read and action tools.gtm-positioning-strategygithub1.9KFind and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.revenue-funnelmbfinotti1.9KDesign a company's revenue funnel model from scratch, at the macro level - the stage set, the unit of analysis (lead, buying group, account), the model purpose (process vs planning vs forecast), the cohort-based conversion assumptions behind the plan, and the ownership handoffs between marketing, sales, and CS. Use whenever the user mentions funnel design, funnel stages, a funnel model, conversion rate assumptions, a bowtie model, a demand waterfall, MQL to SQL to opportunity definitions, or marcontent-strategy-smsblacktwist1.9KWhen the user wants to plan a social media content strategy, decide what to post, or figure out topic clusters and content mix. Also use when the user mentions 'content strategy,' 'what should I post,' 'content ideas,' 'topic clusters,' 'content pillars,' 'content planning,' 'content mix,' 'I don't know what to post,' or 'social media strategy.' Use this to define the what and why of posting. For writing actual posts, see post-writer-sms. For scheduling, see content-calendar-sms. For platform-spparasite-seokostja941.9KWhen the user wants to choose or execute third-party platform SEO (high-authority sites for rankings or backlinks). Also use when the user mentions "parasite SEO," "parasitic SEO," "barnacle SEO," "hosted content," "third-party publishing," "Medium SEO," "Reddit SEO," "GitHub parasite SEO," "LinkedIn Pulse SEO," "high-authority platforms," "distributed authority," "borrow domain authority," or "rank without own website." For GitHub-specific playbooks, use github. For Medium.com posts, use mediumcarousel-writer-smsblacktwist1.9KWhen the user wants to write content for a LinkedIn carousel, Instagram carousel, Facebook carousel, TikTok photo carousel, Pinterest Idea Pin, or any swipeable multi-slide format. Also use when the user mentions 'carousel,' 'slides,' 'LinkedIn carousel,' 'Instagram carousel,' 'IG carousel,' 'photo carousel,' 'TikTok photo carousel,' 'Idea Pin,' 'Pinterest Idea Pin,' 'swipe post,' 'slide deck,' or 'visual content.' Outputs slide-by-slide text content (not visual design). For single posts, see pocustomer-churn-signalsmbfinotti1.9KAssemble, define, validate, and rank leading indicators of customer churn from account activity, product usage, and support data into a ranked churn signal register - each signal carrying event, threshold, window, baseline, lift over base rate, lead time, and coverage. Use whenever the user mentions churn signals, churn indicators, leading indicators of churn, an early warning system for at-risk accounts, champion departure, seat utilisation drops, payment failure, or says "our health score misslead-scoringmbfinotti1.9KDesign, validate, and recalibrate a lead scoring model - fit and engagement signals, weighting, negative scoring and exclusions, decay, MQL/PQL threshold and tier setting, backtesting against closed-won/closed-lost outcomes, and governance; also diagnoses an existing broken model. Use whenever the user mentions lead scoring, an MQL threshold, fit vs engagement scoring, product-qualified leads, score decay, "score my leads", "our lead scores are wrong", "sales rejects our MQLs", or "too many junkad-creative-briefmbfinotti1.9KTurn a campaign goal and an audience insight into a structured creative brief a designer, video editor, or UGC creator can execute - messaging angle, hook directions, art direction, specs, testing intent, and the handoff and revision loop. Covers B2B and B2C, with variants for static image, short-form video/UGC, and search/responsive text ads. Use whenever the user needs to brief a designer or creator, asks what an ad should say, or mentions messaging pillars, creative direction, or a design hanad-conversion-trackingmbfinotti1.8KVerify that conversion events are correctly configured, firing once, and deduplicated before a paid campaign launches, then turn the evidence into a GO / NO-GO decision. Covers tag debugging, test conversion tracing, browser/server event deduplication (including Conversions API setups), value and currency checks, conversion action status, consent handling, and test-data exclusion. Use whenever the user asks if their tracking works, mentions a pixel or tag check, conversions not showing up, dupliad-swipe-filembfinotti1.8KBuild and maintain a competitor swipe file - competitors' currently-running ads collected into a categorised, queryable library classified by format, hook type, offer/angle, awareness stage, and funnel stage, then converted into ranked creative test hypotheses. Accepts pasted ad text, described ads, screenshots, export files, or public ad transparency libraries. Use whenever the user asks what ads competitors are running, wants a competitor ad teardown, creative inspiration, or to know what is wad-creative-fatiguembfinotti1.8KDecide whether a running ad creative is genuinely wearing out, or whether a confounder - budget change, learning-phase reset, audience saturation, auction CPM inflation, seasonality, tracking breakage - explains the decline, and return a verdict with confidence plus the highest-return remedy per unit of effort. Use whenever the user mentions creative or ad fatigue, wear-out, climbing frequency, dropping CTR, a rising CPA on an older ad, when to refresh creative, or whether to kill an ad - even iad-spend-allocationmbfinotti1.8KSplit a fixed total paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected marginal return - the monthly or quarterly reallocation decision, for B2B and B2C. Use whenever the user asks how to split an ad budget, which channel or campaign should get more money, how to reallocate spend, how much to put behind prospecting vs retargeting, or mentions a portfolio split, marginal return, or diminishing returns - even if they never say 'allocation'. Do NOT use to paid-media-scalingmbfinotti1.8KDecide when a proven paid campaign has earned a budget increase, how large each step should be, how the ramp sequences over weeks and months, and how to avoid performance collapse on the way up - including readiness gates, vertical vs horizontal scaling, and rollback triggers. Use whenever the user asks whether to scale a campaign, how fast ad spend can rise, mentions a budget ramp, a scaling ceiling, or says performance collapsed after the budget was raised - even if they never say 'scaling'. Cad-negative-keywordsmbfinotti1.8KBuild and maintain negative keyword lists from search term reports to cut wasted ad spend in paid search - n-gram query mining to surface irrelevant search terms, the right negative match types and exclusion levels (account, shared list, campaign, ad group), and a review cadence that avoids overblocking queries that convert. Use whenever the user mentions a search term or search query report, irrelevant clicks, junk traffic, wasted ad spend, or wants to exclude or block keywords - even if they ncac-roas-benchmarkmbfinotti1.8KCompute a business's CAC and ROAS family metrics from real spend and outcome data, then judge whether the spend is healthy against three references - the business's own break-even, its own trailing history, and provenance-labelled external benchmarks - returning healthy, watch, unhealthy, or insufficient evidence. Use whenever the user asks whether their CAC is too high, whether a ROAS is good, what ROAS to aim for, whether ads are profitable, or mentions MER, blended CAC, payback period, or a sad-spend-guardrailsmbfinotti1.8KSet the organisation's top-level paid-media spend guardrails as written policy - maximum allowable CAC, minimum ROAS/MER floor, kill-switch thresholds, counter-metrics, who owns them and who may override them - each derived from contribution margin, payback, and cash runway rather than inherited from a dashboard. Use whenever the user asks what CAC they can afford, mentions a ROAS floor, spend guardrails, a kill switch, when to stop spending, or who approves a budget increase - even if they neveadvertising-kickoffmbfinotti1.8KBefore starting any paid advertising work, before each recurring advertising review, and whenever routing is unclear, route the task to the right skill of the advertising-skills collection - or say plainly that none fits - and bootstrap or resume the project's shared context artifact. Use at every advertising project start, on later sessions of the same project to re-route without re-interviewing, and whenever the user mentions a new ad campaign or paid media project, asks which advertising skilad-budget-pacingmbfinotti1.8KTrack daily and weekly spend against a single campaign or account budget and flag under-pacing or over-pacing before it hurts results, reporting the pacing ratio, projected period spend, and the corrective daily spend behind every alert. Use whenever the user mentions budget pacing, spend tracking, burn rate, spend vs budget, projected month-end spend, underspending or overspending, or asks whether a campaign is on pace - even if they never say 'pacing'. Covers any ad platform, B2B and B2C, calead-creative-test-planmbfinotti1.8KDesign a pre-launch ad creative test plan - falsifiable hypothesis, isolation level, test cells with per-cell budgets, required sample, spend and duration, and kill/scale rules pre-registered before any money moves. Every cell carries an explicit read standard, so an underpowered screen is never dressed up as an A/B test. Use whenever the user wants to test ads, mentions an A/B or split test on creative, asks how much budget or how long a test needs, or mentions sample size, statistical significcontent-repurposer-smsblacktwist1.8KWhen the user wants to turn one piece of content into multiple formats or adapt content across text-first and visual-first platforms (LinkedIn, Twitter/X, Threads, Bluesky, Facebook, Instagram, TikTok, Pinterest, YouTube). Also use when the user mentions 'repurpose,' 'turn this into,' 'adapt this for,' 'cross-post,' 'reformat,' 'blog to social,' 'newsletter to posts,' 'video to posts,' 'YouTube to clips,' 'Reels from a podcast,' or 'get more from this content.' For writing original posts, see poad-account-diagnosticmbfinotti1.8KDiagnose the root cause of an underperforming paid ad account - why the ads stopped working, why CPA went up, why ROAS dropped - instead of defaulting to 'increase the budget'. Weighs tracking, account structure, targeting, creative, bidding and budget, offer, and external forces, and returns a prioritised verdict with evidence and confidence. Covers B2B and B2C on search, paid social, video, and native. Use whenever the user mentions an ad account audit, a campaign structure review, wasted ad stypefullytypefully1.8KCreate, schedule, and manage social media posts via Typefully. ALWAYS use this skill when asked to draft, schedule, post, or check tweets, posts, threads, or social media content for Twitter/X, LinkedIn, Threads, Bluesky, Mastodon, or Substack Notes, or when the user drops a Typefully draft URL such as https://typefully.com/?a=<social_set_id>&d=<draft_id>.ad-attribution-gapmbfinotti1.8KQuantify and explain the discrepancy between ad platform reporting, an analytics tool, and the source of truth (CRM or order system), classifying every unit of the gap as timing, definitional, or unexplained residual. Use whenever the user says the numbers don't match, that the platform reports more conversions or revenue than the CRM or order system, or mentions cross-platform reconciliation, double-counted conversions, an attribution discrepancy, or asks whether a reporting gap is normal - eve