Marketing
1,311 skills.
Browse
email-sequencelouisblytheWhen the user wants to create or optimize a sales outreach sequence, follow-up cadence, or prospecting campaign. Also use when the user mentions "outreach sequence," "follow-up cadence," "prospecting campaign," "drip sequence," "touch pattern," or "outbound sequence." For individual email writing, see copywriting.empathylouisblytheWhen the user wants to improve their ability to genuinely understand the buyer's situation and pressures. Also use when the user mentions "understanding buyers," "buyer's perspective," "walking in their shoes," "emotional intelligence," "reading customers," or "connecting with prospects.follow-up-disciplinelouisblytheWhen the user wants to improve their persistent but respectful outreach that keeps deals moving. Also use when the user mentions "following up," "staying on top of deals," "persistent outreach," "keeping deals alive," "not letting deals fall through," or "consistent follow-up.objection-handlinglouisblytheWhen the user wants to improve their ability to address prospect concerns, overcome resistance, or respond to pushback without being defensive. Also use when the user mentions "handling objections," "overcoming resistance," "common objections," "prospect pushback," "they said no," or "dealing with concerns.outbound-prospectinglouisblytheWhen the user wants help with outbound sales prospecting, lead sourcing, or pipeline building. Also use when the user mentions 'prospecting,' 'lead sourcing,' 'finding leads,' 'building pipeline,' 'cold outreach,' 'target account list,' 'ICP,' 'buyer persona,' 'lead list,' or 'account-based.' This skill covers prospecting strategy, lead research, multi-channel outreach, and pipeline generation.pricing-negotiationlouisblytheWhen the user wants to handle pricing discussions, negotiate deal terms, or defend value against discounting pressure. Also use when the user mentions "pricing objection," "discount request," "negotiation," "value selling," "procurement," "contract terms," "deal structure," or "competitive pricing." For proposal writing, see proposal-writing. For competitive positioning, see competitive-selling.sales-presentationslouisblytheWhen the user wants to create, optimize, or improve sales presentations, pitch decks, demos, or proposal presentations. Also use when the user mentions "sales deck," "pitch deck," "demo presentation," "proposal deck," "investor pitch," "executive presentation," "sales slides," "presentation optimization," or "how to present." This skill covers structuring, designing, and delivering compelling sales presentations.sales-psychologylouisblytheWhen the user wants to apply psychological principles to sales conversations, understand buyer behavior, or use persuasion techniques ethically. Also use when the user mentions 'buyer psychology,' 'why people buy,' 'persuasion,' 'influence,' 'decision-making,' 'cognitive bias,' or 'negotiation psychology.' This skill provides 70+ mental models organized for sales application.data-and-funnel-analyticsmanojbajaj95Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Stsocial-media-managementmanojbajaj95Comprehensive social media management for all platforms (LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, YouTube). Covers content creation, content pillars, hook formulas, repurposing across platforms, platform-optimized graphics/visuals, content calendar, engagement strategy, analytics/ROI analysis, AI-powered content generation, and scheduling best practices. Use for: social media content, LinkedIn post, Twitter thread, Instagram reels, TikTok, content calendar, social scheduling,instagram-carouselmarcolangCreates high-quality Instagram carousels as swipeable HTML previews with export-ready slides (1080×1350px PNG). Handles the full workflow: brand setup, slide copy, visual design system (colors, fonts, components), HTML generation, and Playwright-based export. Use this skill whenever the user asks to create, design, or generate an Instagram carousel, carrossel, slides para Instagram, or any Instagram multi-image post — even if they don't explicitly say "carousel" or "skill". Also trigger for requinfluencer-outreachmbfinottiDraft the personalized first-touch pitch message and follow-up plan used to propose a partnership to one already-vetted influencer or creator - personalization angle, the compensation stated on offer, a message fitted to the channel the creator actually lists (email, DM, or their manager), and a bounded follow-up cadence. Covers B2C brand collabs and B2B creator programs (newsletter writers, podcasters, industry experts). Use whenever the user mentions pitching a creator, DMing an influencer, a joint-gtm-planningmbfinottiPlan one joint go-to-market motion with one already-chosen partner - the joint value proposition, co-marketing campaign shape, launch sequencing, budget and market-development funds, the lead-sharing and attribution agreement, and the closing debrief. Covers B2B vendor-to-vendor co-marketing, consumer co-branding, and creator collaborations. Use whenever the user mentions a joint GTM plan, partner co-marketing, a joint webinar or integration launch, or a better-together story with a named partnepricing-pagemengtoUse when designing or rewriting a high-converting SaaS pricing page (structure, plan design, copywriting, SEO/AEO, FAQs, layout patterns, experiments). Includes checklists, templates, and common pitfalls.x-bookmark-quote-postsmengtoCheck a user's latest X/Twitter bookmarks and turn recent saved posts into source-backed quote-post drafts calibrated against the user's latest 100 authored posts. Use when asked to review X bookmarks, create quote posts from bookmarks, refresh a bookmark quote queue, run a bookmark quote automation, study a user's X voice, or write first-person quote posts from X sources.conversion-psychologymike-coulbournUse when optimizing sponsored or affiliate video scripts to convert, diagnosing why content is not driving action, or choosing which persuasion lever fits an offer. Keywords - buyer psychology, emotional triggers, social proof, scarcity, urgency, authority, reciprocity, loss aversion, why people buy.seo-best-practicesmindrallyApply SEO best practices for web applications including metadata, performance optimization, and search engine optimization techniques.ugc-scriptwritermotion-creativeHelps outline and draft UGC-style scripts for paid social ads. Use when the user has an ad concept and wants to write a script for creator content. Triggers: "UGC script", "creator script", "talking head script", "testimonial script", "influencer script", "write a script", "script for TikTok", "script for Reels"brand-intakemotion-teamRuns a structured brand intake interview and then conducts web research to build a comprehensive brand context document. Use this whenever the user says they're working on a new client, wants to build brand context, or says "run brand intake", "conduct brand research" or "build brand context for [brand]". Also trigger when the user starts a creative strategy workflow for a brand that doesn't yet have a context document in the project. This must run BEFORE any Creative Strategy Engine, Hook Writicreative-mechanicsmotion-teamA library of creative mechanics — the structural patterns that define how an ad constructs meaning between its hook, visuals, and narrative. Use this whenever designing ad concepts, briefing creative, or trying to explain why a specific ad works beyond just its hook or format. Trigger when a user describes an ad they saw and wants to understand or replicate what made it work, when building a creative concept from a messaging angle, or when execution needs more than a hook and a format — it needscreative-strategy-enginemotion-teamStrategic framework for mapping pain/persona intersections and messaging angles. Defines the structure for organizing creative strategy, not the tactics for execution. Use this when planning an organizational or systematic approach to creative strategy, or when a user provides a product and wants to define messaging angles, write strategic hooks, or execute ads in visual formats defined by awareness and decision stages.hook-tacticsmotion-teamReference library of 35+ hook and headline tactic types. Use this when a user asks for hooks organized by tactic, wants to know which tactic to use for a given situation, or requests hooks "by tactic type." This defines what each tactic is and when to deploy it. Always pair with hook-writing for execution — tactics define the frame, psychological triggers are the mechanism inside the frame.hook-voice-patternsmotion-teamA living swipe file of scroll-stopping hook templates collected from the wild — real sentence structures and native voice patterns that have proven they stop the scroll. Use this whenever writing hooks, opening lines, or scroll-stoppers, especially when combined with hook-writing and hook-tactics. Trigger any time the user wants hooks that feel native to the feed rather than constructed. These templates are the raw structural DNA of hooks that work — plug in the brand, persona, and pain to execuhook-writingmotion-teamWrites high-converting, psychologically-driven hooks for paid ads, TikTok, Instagram Reels, and organic content. Use this whenever a user wants to write hooks, opening lines, scroll-stoppers, or attention-grabbing openers for ads or social content. Trigger for any request involving "write me hooks," "give me hooks for," "I need hooks for my ad," "TikTok hooks," "hook ideas," or any variation of wanting compelling opening lines for advertising or social content. Also use when a user provides a prreview-auditmotion-teamAnalyzes positive customer reviews to surface deep customer insights for ad copy. Use this whenever a user provides customer reviews and wants to understand their customers better, extract VOC (voice of customer), find ad-ready language, or build messaging strategy from real customer language. Trigger for any request involving "analyze these reviews," "what are customers saying," "find insights in these reviews," "VOC analysis," or any variation of wanting to mine customer reviews for creative svisual-formatsmotion-teamA reference library of 45+ visual ad formats for Meta and paid social, each with a definition, funnel stage guidance, and medium (video/static/both). Use this whenever choosing how an ad should look and feel, building out a creative concept, writing a creative brief, or deciding which format best serves a messaging angle and awareness stage. Trigger when the user asks "what format should this be," "how should we execute this," "give me concept ideas," or any time a creative concept needs a produmo-usermowenxd墨问用户。当搜索用户、查找 UID、获取用户信息、用户简介、描绘用户画像时触发。mpstatsmpstats-ioMPSTATS marketplace analytics API. Use when working with MPSTATS API, Wildberries analytics, Ozon analytics, Yandex Market analytics, marketplace data, product research, sales analytics, competitor analysis, niche research, SKU analysis, seller analytics, brand analytics.pp-contact-goatmvanhornSuper LinkedIn for the terminal. Search, enrich, and map warm-intro paths across LinkedIn (stickerdaniel/linkedin-mcp-server subprocess), Happenstance (cookie-first free quota with bearer-API fallback), and Deepline (paid enrichment). Two Happenstance auth surfaces coexist: Chrome cookie session (free monthly allocation) and HAPPENSTANCE_API_KEY bearer (paid credits, deeper schema). Use when the user asks who they know at a company, how to get a warm intro, who to prospect, or wants cross-sourcepp-google-search-consolemvanhornEvery Google Search Console feature you'd reach for, plus an offline SQLite cache that powers period compare, quick... Trigger phrases: `search console performance for example.com`, `quick wins for sc-domain:example.com`, `cannibalization audit on this site`, `compare last 28 days to prior period in GSC`, `why did traffic drop on this property`, `which pages are decaying`, `use google-search-console`, `run gsc`.pp-x-twittermvanhornOffline-searchable X/Twitter CLI and MCP surface for archiving posts, resolving links, monitoring mentions, composing threads, publishing Articles, and searching synced bookmarks. Trigger phrases: `search X for`, `archive tweets about`, `show me the X thread for`, `monitor my X mentions`, `post a thread to X`, `use x-twitter`, `run x-twitter-pp-cli`.pp-youtubemvanhornA self-maintained competitor-monitoring machine for YouTube: the read surfaces that matter for market and competitor research plus a local databank of channel histories, snapshots, comments, and packaging assets - market data hours old, not weeks. Trigger phrases: `monitor my youtube competitors`, `which competitor videos are gaining views right now`, `find fresh breakout videos in a niche`, `youtube packaging and thumbnail analysis data`, `mine youtube comments for audience signal`, `new niche community-builderncklrsExpert community-led growth and community management guidance. Use when building developer communities, Discord/Slack communities, online communities, managing community platforms, designing member onboarding, creating engagement programs, running ambassador programs, measuring community health, setting up moderation systems, or implementing DevRel strategies. Use for community-led growth, member activation, user-generated content programs, and community governance.amazon-a-plus-contentnexscope-aiAmazon A+ Content strategy and creation. Module layouts, persuasive copy, comparison charts, image briefs, and conversion optimization. Use when the user asks about A+ Content, Enhanced Brand Content, product storytelling, or Amazon listing enhancement.amazon-advertising-strategynexscope-aiComprehensive Amazon advertising strategy and campaign optimization. Sponsored Products, Sponsored Brands, Sponsored Display campaign management, budget allocation, ACoS optimization, and performance tracking. Use when the user asks about Amazon PPC, advertising strategy, campaign optimization, or Amazon ads management.amazon-backend-keywordsnexscope-aiAmazon backend search term optimization and strategy. 250-byte limit management, keyword deduplication, prioritization frameworks, and search visibility optimization. Use when the user asks about backend keywords, search terms, Amazon SEO, or keyword optimization.amazon-brand-analyticsnexscope-aiAmazon Brand Analytics interpretation and strategic insights for Brand Registry owners. Decode Search Frequency Rank (SFR) data, analyze Market Basket patterns, interpret Item Comparison reports, and extract demographic insights to optimize product strategy and advertising spend. Works with Brand Analytics data from all Amazon marketplaces. Requires Brand Registry access. Use when: (1) analyzing Search Frequency Rank data for keyword opportunities, (2) interpreting Market Basket data for cross-samazon-brand-tailored-promotionsnexscope-aiBrand Tailored Promotions — audience targeting, discount tiers, customer segmentation, repeat purchase incentivesamazon-buy-boxnexscope-aiAmazon Buy Box strategy and optimization framework. Eligibility factor analysis, competitive pricing strategies, FBA vs FBM impact assessment, seller performance optimization, and Buy Box winning tactics. Use when the user asks about Amazon Buy Box, winning Buy Box, Buy Box eligibility, or Buy Box optimization.amazon-competitor-analysisnexscope-aiFull-spectrum Amazon competitor analysis. Compare listings, pricing, reviews, advertising strategy, and market positioning against direct competitors. Identify weaknesses to exploit and strengths to counter. Use when the user asks about competitor analysis, competitive research, ASIN comparison, pricing analysis, or how to beat competitors on Amazon.amazon-competitor-monitoringnexscope-aiAmazon competitor monitoring and competitive intelligence for sellers. Track pricing changes, inventory levels, new product launches, review velocity, and advertising patterns for competitor ASINs. Set up monitoring alerts for price drops, stock-outs, and market changes. Works on 12 Amazon marketplaces. No API key required. Use when: (1) monitoring competitor pricing strategies, (2) tracking competitor inventory and stock patterns, (3) detecting new product launches in your category, (4) analyziamazon-coupon-strategynexscope-aiCoupon and promotion planning — coupon types, stacking rules, deal timing, redemption optimizationamazon-dayparting-strategynexscope-aiPPC dayparting — bid scheduling by hour/day, peak shopping times, budget optimization by time slotamazon-deal-findernexscope-aiAmazon deal planning and promotional strategy optimization. Lightning Deals, Best Deals, Coupons, Prime Exclusive Discounts analysis and ROI calculation. Deal eligibility assessment, timing optimization, and promotional campaign planning. Use when the user asks about Amazon deals, Lightning Deals, promotional planning, deal strategy, or Amazon promotions.amazon-display-adsnexscope-aiAmazon Sponsored Display campaign strategy and optimization. Audience targeting, retargeting campaigns, creative optimization, and performance management. Use when the user asks about Amazon display ads, audience targeting, retargeting, or Sponsored Display campaigns.amazon-enhanced-brand-contentnexscope-aiPremium A+ and Brand Story — module design, lifestyle imagery, comparison charts, mobile optimizationamazon-keyword-trackernexscope-aiAmazon keyword position monitoring and SERP analysis. Real-time position tracking, competitor movement alerts, search result changes, and keyword performance optimization. Use when the user asks about keyword monitoring, SERP tracking, position alerts, or search performance analysis.amazon-negative-keywordsnexscope-aiAmazon negative keyword management and optimization. Search term analysis, waste reduction, savings estimation, and automated negative keyword strategies. Use when the user asks about negative keywords, search term analysis, ad waste reduction, or PPC optimization.amazon-price-trackernexscope-aiAmazon price monitoring and competitive pricing intelligence. Real-time price tracking, Buy Box analysis, promotion detection, and dynamic pricing strategy optimization. Use when the user asks about price monitoring, competitor pricing, Buy Box tracking, or pricing strategy.amazon-product-bundlingnexscope-aiProduct bundling strategy — virtual bundles, multi-pack pricing, cross-sell bundles, bundle listing optimization