When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill youtube-seoPlatforms: YouTube SEO
Guides YouTube video and channel optimization for search and discovery. Google now prioritizes YouTube video results in search; YouTube + Reddit comprise ~78% of social media citations in AI Overviews. Title, description, and thumbnail form an interconnected system; channels using systematic keyword strategies see 156% longer view durations, 89% better CTR, and 312% higher search discovery. Use this skill when optimizing videos for YouTube search, Google search, and AI citation. For website-embedded video SEO, see video-optimization.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Video type: Tutorial, review, vlog, Shorts
- Target keyword: Primary and secondary
- Audience: Subscribers vs casual viewers
Video Titles
| Rule | Guideline |
|---|---|
| Length | Under 60 characters; mobile may show partial |
| Keyword | Primary keyword in first 5–55 characters |
| Structure | Social proof/authority + emotional trigger + primary keyword |
| Style | Conversational; avoid keyword stuffing |
| Avoid | ALL CAPS except emphasis |
Video Descriptions
| Rule | Guideline |
|---|---|
| First 2–3 sentences | Primary and secondary keywords naturally; meta description under 160 chars |
| Links | Website, store, relevant resources |
| Readability | Natural flow; help search understand topic |
Tags
- Help YouTube understand content; titles and descriptions matter more
- Use relevant tags; avoid over-optimization
Thumbnails
90% of best-performing videos use custom thumbnails.
| Rule | Guideline |
|---|---|
| Contrast | High contrast; readable fonts; bold colors |
| Composition | Rule of thirds; simple, uncluttered |
| Audience | Consider subscribers vs casual viewers |
| Test | What works evolves; test styles |
Title + Description + Thumbnail
Reinforce the same core message across all three; target different algorithm aspects.
Output Format
- Title options (under 60 chars)
- Description (first 160 chars + full)
- Tags (relevant set)
- Thumbnail guidance (elements, text, composition)
YouTube in Google Search & GEO
| Context | Implication |
|---|---|
| Google prioritization | YouTube is core search infrastructure; 48.6B monthly visits; video results favored in main SERP, video mode, Discover |
| AI Overviews | YouTube citations surged 25.21% since Jan 2025; instructional (+35.6%), visual demos (+32.5%); long-form (94%) dominates |
| GEO | YouTube + Reddit = ~78% of social media citations; optimize for AI citation. See generative-engine-optimization |
Related Skills
- video-marketing: Video script, hook, structure
- video-optimization: Website video SEO; VideoObject; video sitemap; embed optimization
- youtube-ads: YouTube paid ads (TrueView, Bumper)
- content-marketing: Video as content format
- parasite-seo: YouTube as high-authority platform
- generative-engine-optimization: GEO strategy; YouTube as distribution for AI citation