When the user wants to create Reddit post copy, comments, or optimize for Reddit. Also use when the user mentions "Reddit post," "subreddit," "r/," "Reddit marketing," "post to Reddit," "Reddit thread," "Reddit comment," "Reddit copy," "Reddit content," or "Reddit engagement." For Reddit ads, use reddit-ads.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill reddit-postsSKILL.md
Platforms: Reddit
Guides Reddit post and comment creation. Use for generating publish-ready posts that follow subreddit norms. Suitable for copy agents. Design agents can use for image post context.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Output: Publish-Ready Copy
This skill enables agents to generate Reddit post copy (title + body) that respects platform rules and community culture. Output is subreddit-aware and engagement-optimized.
Core Rules
| Rule | Practice |
|---|---|
| 90/10 principle | 90% value, 10% promotional |
| Self-promotion | Max 1 in 6 posts promotional |
| Subreddit rules | Always check sidebar before posting |
| Flair | Required by many subs; wrong flair = removal |
| Title format | Some subs require [tags]; check top posts |
Post Structure
Title
- Concise, specific, accurate--no clickbait
- Match subreddit format (e.g., [Discussion], [Question])
- Factual; save opinions for body/comments
Body
- Value-first: Lead with help, insight, or story
- Casual, friendly tone--like talking to a friend
- Engagement: Open-ended questions, invite discussion
- Formatting: Markdown supported; use lists, headers for readability
Content Types
| Type | Use |
|---|---|
| Experience sharing | Highest engagement; authentic stories |
| Q&A | Build trust; answer questions |
| Case study | Product value; must be transparent |
| Tool recommendation | Context + honest pros/cons |
Algorithm Factors
- Upvote/downvote ratio matters more than raw score
- Early engagement weighs more; post at peak hours
- Karma: 100-1000+ recommended before promotional posts
- Author interaction: Reply to comments; boosts ranking
Formatting (Markdown)
- Bold:
**text** - Italic:
*text* - Lists:
-or1. - Links:
[text](url)
Output Format
When generating Reddit copy, provide:
- Title (subreddit-appropriate)
- Body (value-driven, formatted)
- Suggested flair (if known)
- Subreddit reminder: "Verify rules before posting"
Related Skills
- reddit-ads: Paid promotion on Reddit; Promoted Posts, subreddit targeting; native creative aligns with organic post style
- twitter-x-posts: Alternative platform
- cold-start-strategy: Cold start; Reddit as launch channel
- parasite-seo: Parasite SEO strategy; Reddit as high-authority platform
- grokipedia-recommendations: Wiki/encyclopedia platform for GEO and parasite SEO
- community-forum: Forum and community promotion; HN, Indie Hacker; community invitation tactics
- indie-hacker-strategy: Indie hacker first 100 users; Reddit for niche products
- influencer-marketing: Reddit can complement influencer outreach
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