Agent Skills

When the user wants to implement IndexNow, notify search engines of new/updated URLs, or speed up Bing indexing. Also use when the user mentions "IndexNow," "Bing indexing," "URL notification," "instant indexing," "sitemap IndexNow sync," "share URL list with sitemap," or "IndexNow API." For sitemap SSOT, use xml-sitemap.

Install

npx skills add https://github.com/kostja94/marketing-skills --skill indexnow
SKILL.md

SEO Technical: IndexNow

Guides IndexNow protocol integration for faster search engine indexing (primarily Bing).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (Technical SEO)

  • IndexNow: Submit URLs to Bing/Yandex for faster indexing
  • URL notification: Notify search engines of new or updated URLs

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Site URL: Base domain
  2. URL source: Config file, sitemap, CMS, etc.
  3. Deployment: CI/CD, manual, or both

Overview

IndexNow notifies search engines (mainly Bing) of new or updated URLs to speed up indexing.

Implementation Steps

1. API Key and Verification

  • Generate API key (e.g., UUID)
  • Create verification file: https://example.com/{key}.txt
  • File content: the API key string
  • Configure key and URL in your IndexNow client

2. Submission Methods

Method When to use
Single URL New or updated page
Batch Many URLs at once (e.g., after deploy)
Relative paths Convert to full URLs before submitting

3. Best Practices

Practice Note
When to submit New pages, major content updates, meta changes
When not to Minor edits; let natural crawling handle
Frequency Once per deploy; avoid excessive submissions
Priority Submit high-value commercial pages first

4. CI/CD Integration

npm run build
npm run indexnow:all

5. Single Source of Truth (URL List)

  • Use same config as sitemap: Import URL list from central config (e.g., site-pages-config.ts) or sitemap generation logic.
  • Avoid: Separate hardcoded URL lists for IndexNow—leads to inconsistency and missed URLs.
  • Feed: If you have RSS/feed, it can also consume from the same config to stay in sync.

Supported Search Engines

  • Bing: Primary support
  • Yandex: Supports IndexNow
  • Google: Does not use IndexNow; use Sitemap + Search Console

Verification

Common Issues

Issue Fix
Domain verification fails Ensure URL uses correct domain
API key error Verify key and verification file match
Network errors Retry; API can be intermittent

Output Format

  • Setup steps: Key generation, verification file
  • Submission flow: Single vs. batch
  • Integration: CI/CD or manual script
  • References: IndexNow docs

Related Skills

  • xml-sitemap: Share same URL list from central config
  • indexing: Broader indexing strategy

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