Audit a website's SEO with Firecrawl. Use when the user asks for an SEO audit, metadata and heading review, sitemap/site-structure analysis, keyword opportunities, competitor SERP comparison, or prioritized search optimization recommendations.
Install
npx skills add https://github.com/firecrawl/firecrawl-workflows --skill firecrawl-seo-auditSKILL.md
Firecrawl SEO Audit
Use this to turn a website into a specific, prioritized SEO audit.
Onboarding Interview
Infer the site, target keywords, and output format from context. If the site is clear, proceed immediately.
Ask at most 1-3 concise questions only if blocked, such as the site URL, required target keywords, or whether a specific page/competitor set matters.
Firecrawl Collection Plan
- Map the site with Firecrawl to understand URL structure.
- Scrape key pages: homepage, product/service pages, pricing, docs, blog, about, and high-value landing pages.
- Extract title tags, meta descriptions, headings, internal links, content structure, canonical signals when visible, and image alt text when available.
- Search target keywords when provided; scrape top ranking pages for comparison.
Parallel Work
If appropriate, use sub-agents or equivalent parallel task runners:
- Site Structure: URL patterns, sitemap health, internal linking, orphan/broken pages.
- On-Page SEO: titles, meta descriptions, H1/H2 hierarchy, content quality.
- Keyword And SERP: target keywords, ranking pages, competitor page patterns.
- Technical Issues: broken links, duplicate content signals, missing metadata.
Final Deliverable
# SEO Audit: [Site]
## Executive Summary
[Top risks and opportunities]
## Site Structure
[Pages found, URL quality, sitemap/internal-link notes]
## On-Page SEO
[Per-page title, meta, headings, content, linking notes]
## Keyword Opportunities
[Target keywords, missing pages, content gaps]
## Competitor/SERP Comparison
[Who outranks the site and why]
## Prioritized Recommendations
[High/medium/low impact fixes with exact changes]
## Sources
[URLs scraped and what was checked]
## Rerun Inputs
workflow: firecrawl-seo-audit
site: [url]
keywords: [list]
output: [markdown/json]
Quality Bar
- Make recommendations specific, not generic.
- Show the page or source behind each issue.
- Distinguish technical findings from content strategy guesses.
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