social-media-skills

15 skills

audience-researchsocial-media-skillsUse to develop a deep, usable understanding of who a brand creates content for — sharp enough that every content skill resonates with them specifically. Run when the user says "who's my audience," "audience research," "target audience," "build a persona," "customer profile," "ideal customer profile" / "ICP," "who am I talking to," "understand my followers," or before content work that needs more audience depth than the brand-profile sketch. Reads brand-profile first and goes deeper: jobs-to-be-d brand-profilesocial-media-skillsUse FIRST, before any other social media skill, to load or create the brand profile — the durable record of who a business is, who it serves, how it sounds, and what it will and won't say. Run this when the user says "set up my brand," "brand profile," "brand guidelines," "define our brand voice," "onboard," "get started," when work begins for a new business or client, or any time another social skill needs brand context that isn't already loaded. Works for ANY business: B2B SaaS, ecommerce, loc capcutsocial-media-skillsThe CapCut craft skill — edit short-form social video (TikTok, Reels, Shorts) fast and safely: retention-paced cuts, auto-captions, beat-synced sound, exports. Use when someone wants to edit in CapCut, cut a reel/short, set up auto-captions, use CapCut's AI tools, pick a plan, or asks whether CapCut music/assets or client work are safe commercially. Uses the EDITS framework. Reads short-form-video-script + brand-profile/design-and-templates + voice-builder first. The agent plans the edit and fla caption-writersocial-media-skillsUse to write platform-native social media captions (post copy) in the brand's voice — the words that accompany a post on Instagram, LinkedIn, TikTok, Facebook, X/Twitter, Threads, Pinterest, YouTube, or Bluesky. Run when the user says "write a caption," "caption this," "post copy," "write the copy for this photo/video/Reel," "IG caption," "what should I write for this post," or needs the words to go with a visual. Reads brand-profile and voice first so captions sound like the brand, not generic captions-and-clippingsocial-media-skillsThe long-form-to-Shorts + sound-off captions mini-skill (Opus Clip / CapCut / Submagic). Use when someone wants to "clip my podcast/webinar/long video into Shorts," "make TikToks/Reels from a YouTube video," "add captions/subtitles to a video," "repurpose long-form into short-form," or "auto-generate clips." Tools clip and caption; a human reviews; WoopSocial schedules/publishes. Below the ai-video router; sibling to veo-3, heygen, ai-voiceover. This is the general craft: route OpusClip-specific content-calendarsocial-media-skillsUse to build a content calendar — a sustainable, repeatable posting rhythm and recurring structure (which pillars/formats post on which days, on which platforms), derived from strategy and pillars. Run when the user says "content calendar," "editorial calendar," "social media calendar," "posting schedule," "content plan" (ongoing), "what should I post each week," "build me a posting routine/cadence," or wants a repeatable system rather than one period's posts. Reads social-strategy, content-pill content-pillarssocial-media-skillsUse to define a brand's content pillars — the 3–5 recurring themes it posts about — the strategic backbone between the brand profile and the content calendar. Run when the user says "content pillars," "content buckets," "what should I post about," "content themes," "content strategy," "pillars," or before planning a batch or calendar. Reads brand-profile first and derives pillars from positioning, point of view, audience, and proof — real ownable themes, never generic "educational / behind-the-s hook-writersocial-media-skillsUse to write the hook — the opening that earns attention — for any social content: a caption's first line, a video's first three seconds, a carousel cover slide, a thread opener, a YouTube title, or an email subject. Run when the user says "write a hook," "hook for this," "opening line," "first three seconds," "cover slide," "make this scroll-stopping," or when good content keeps getting ignored. Reads brand-profile and voice first so hooks sound like the brand, not viral-bait templates. Hooks m instagram-growthsocial-media-skillsUse to grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach, follow-conversion, retention, or shares) and orchestrates the other skills to fix it. Run when the user says "grow on Instagram," "Instagram growth," "get more followers/reach on Instagram," "my Instagram isn't growing," "Instagram strategy," or wants more reach/followers on IG. Reads brand-profile, social-strategy, and audience first. Built on the 2026 reality that Instagram is reels-scriptsocial-media-skillsUse to write an Instagram Reels script — a native, sound-off-first short-video script optimized for Instagram's discovery engine, built around a 3-second hook, watch-through, and sends (DM shares). Run when the user says "Reels script," "Instagram Reel," "make a Reel," "Reel hook," "trial reel," or wants short-form video for Instagram specifically. Reads brand-profile and voice first; writes the muted version first; structures for watch-through + sends; places IG-search keywords; picks original scripting-and-storyboardingsocial-media-skillsThe pre-production system — turn a video idea into a shootable, editable plan: the two-column AV script, the storyboard as a decision document, the numbered shot list, the batch-shoot plan, and the paper edit. Use when shoots are chaotic, edits drag, videos feel static ("just me talking"), someone wants to batch-film a week of content in one session, needs a storyboard but can't draw, is planning a multi-shot AI video sequence, or scripts keep running long. Uses the SCENE framework. Reads idea-g short-form-video-scriptsocial-media-skillsThe master craft of scripting short-form vertical video (Reels, TikTok, Shorts) for watch-through. Use when someone wants a short-form video script, a Reel/TikTok/Short script, help with hooks, retention, pacing, the ending/loop, sound-off captions, or fixing early drop-off. Watch-through, not likes, rules short-form; the script's only job is to be un-skippable. Uses the WATCH framework. Reads brand-profile + voice-builder first; pulls the 'what' from the content-angle skills and the hook from h tiktok-scriptsocial-media-skillsUse to write a TikTok script — a native, sound-aware short-video script optimized for TikTok's discovery engine (the FYP), built around a brutal 1-second hook, watch-time, and rewatches. Run when the user says "TikTok script," "TikTok video," "script for TikTok," "make a TikTok," "storytime," "TikTok hook," or wants short-form video for TikTok specifically. Reads brand-profile and voice first; rides a trending sound/format where it genuinely fits (live trend research goes to trend-jacking); stru viral-reverse-engineeringsocial-media-skillsUse to reverse-engineer why a piece of content went viral (or overperformed) — yours or someone else's — and extract the repeatable mechanism to apply to your own content. Run when the user says "why did this go viral," "break down this viral post/video," "reverse engineer," "what made this work," or wants to learn from viral content. Sources the observable signal first (intake, transcript, screenshots, top comments, visible stats — an agent usually can't watch a video from a link) and never fab voice-buildersocial-media-skillsUse to build a reusable voice guide (voice.md) by analyzing a person's or brand's ACTUAL writing samples — so every other social skill can write in their exact voice instead of generic AI prose. Run this when the user says "build my voice," "sound like me," "capture my tone," "analyze my writing," "train on my posts," "ghostwrite in my voice," or when content keeps coming out off-voice or generic. Requires real writing samples; if there are none, use brand-profile's voice interview instead. Work