Agent Skills

finding-restaurant-brands-on-instagram

Discovers restaurant brands, food businesses, and hospitality accounts on Instagram using apidojo's Instagram Scraper on Apify. Triggers when the user asks to: find restaurant brands on Instagram, discover food businesses for outreach on Instagram, build a list of restaurant Instagram accounts, find cafes or food chains active on Instagram, identify local restaurant brands by hashtag or location on Instagram, or prospect food and beverage businesses via their Instagram presence. Returns account

Install

npx skills add https://github.com/apidojo-io/apidojo-skills --skill finding-restaurant-brands-on-instagram
SKILL.md

Finding Restaurant Brands On Instagram


Inputs

Parameter Type Required Default Notes
startUrls array ✅ [] Instagram URLs — profiles, hashtags, locations, audio pages, reels
until string Optional — Scrape posts until this date (YYYY-MM-DD)
maxItems number Optional Unlimited Maximum posts to return
customMapFunction string Optional — JavaScript function to transform each output object

How to Run

Using run_actor.js (recommended)

# Quick answer (table)
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}'

# Save as CSV
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}' --output results.csv --format csv

# Save as JSON
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}' --output results.json --format json

REST API fallback

curl -X POST "https://api.apify.com/v2/acts/apidojo~instagram-scraper/runs" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}'

If Apify MCP is available: Use the Apify MCP call_actor tool with actor apidojo~instagram-scraper and the input above.


Scoring & Ranking

Score each account by:

  • engagement_rate = (likeCount + commentCount) / followerCount → weight 0.4
  • followerCount → normalized 0-1, weight 0.3
  • has_business_bio (bio contains phone/website/address keywords) → weight 0.3
score = 0.4 * min(engagement_rate / 0.05, 1.0) + 0.3 * min(followerCount / 50000, 1.0) + 0.3 * int(has_business_bio)

Classification

Score Tier Label
≥ 0.70 A PRIME_PROSPECT
0.40–0.69 B WARM_LEAD
< 0.40 C LOW_PRIORITY

Edge Cases

  • Hashtag too broad: #food returns millions of posts from consumers, not businesses. Use niche tags like #restaurantowner or #foodbiz.
  • No business in bio: Filter by accounts that have website links or phone in bio.
  • Consumer accounts mixed in: Filter by followerCount > 500 and postCount > 20.
  • Private account: No post data — skip.
  • Duplicate accounts: Same brand may post under multiple hashtags — deduplicate by username.

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