finding-restaurant-brands-on-instagram
Discovers restaurant brands, food businesses, and hospitality accounts on Instagram using apidojo's Instagram Scraper on Apify. Triggers when the user asks to: find restaurant brands on Instagram, discover food businesses for outreach on Instagram, build a list of restaurant Instagram accounts, find cafes or food chains active on Instagram, identify local restaurant brands by hashtag or location on Instagram, or prospect food and beverage businesses via their Instagram presence. Returns account
Install
npx skills add https://github.com/apidojo-io/apidojo-skills --skill finding-restaurant-brands-on-instagramSKILL.md
Finding Restaurant Brands On Instagram
Inputs
| Parameter | Type | Required | Default | Notes |
|---|---|---|---|---|
startUrls |
array | ✅ | [] |
Instagram URLs — profiles, hashtags, locations, audio pages, reels |
until |
string | Optional | — | Scrape posts until this date (YYYY-MM-DD) |
maxItems |
number | Optional | Unlimited | Maximum posts to return |
customMapFunction |
string | Optional | — | JavaScript function to transform each output object |
How to Run
Using run_actor.js (recommended)
# Quick answer (table)
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}'
# Save as CSV
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}' --output results.csv --format csv
# Save as JSON
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}' --output results.json --format json
REST API fallback
curl -X POST "https://api.apify.com/v2/acts/apidojo~instagram-scraper/runs" \
-H "Authorization: Bearer $APIFY_TOKEN" \
-H "Content-Type: application/json" \
-d '{"startUrls": ["https://www.instagram.com/explore/tags/restaurantowner/"], "maxItems": 100}'
If Apify MCP is available:
Use the Apify MCP call_actor tool with actor apidojo~instagram-scraper and the input above.
Scoring & Ranking
Score each account by:
engagement_rate = (likeCount + commentCount) / followerCount→ weight 0.4followerCount→ normalized 0-1, weight 0.3has_business_bio(bio contains phone/website/address keywords) → weight 0.3
score = 0.4 * min(engagement_rate / 0.05, 1.0) + 0.3 * min(followerCount / 50000, 1.0) + 0.3 * int(has_business_bio)
Classification
| Score | Tier | Label |
|---|---|---|
| ≥ 0.70 | A | PRIME_PROSPECT |
| 0.40–0.69 | B | WARM_LEAD |
| < 0.40 | C | LOW_PRIORITY |
Edge Cases
- Hashtag too broad:
#foodreturns millions of posts from consumers, not businesses. Use niche tags like#restaurantowneror#foodbiz. - No business in bio: Filter by accounts that have website links or phone in bio.
- Consumer accounts mixed in: Filter by followerCount > 500 and postCount > 20.
- Private account: No post data — skip.
- Duplicate accounts: Same brand may post under multiple hashtags — deduplicate by username.
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